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MATTHEW ROSENTHAL, CO-FOUNDER OF EASTHAM CAPITAL, AND FORT LAUDERDALE, FLA.PHOTOS: LYNN PARKS: GABRIEL PEVIDE/GETTY IMAGES

As Eastham Capital builds its portfolio of middle-market apartments, co-founder Matthew Rosenthal sticks to some basic rules. One of his mantras: “We fix properties, not neighborhoods.”
“We’d rather have the worst property in a great neighborhood as opposed to the best property and a worse neighborhood,” said Rosenthal, Eastham Capital’s managing partner.